TIRED OF BURNING TIME & CASH ON FUNNELS
THAT DON'T WORK?
This is not just another "tactic." It’s the full strategy—laid out for you, step by step.
This is an actionable narrative that has helped me take my clients bad and overplayed funnels to record breaking growth & success.
Right now, I am offering this book totally FREE!
YES, 100% free!
AS SEEN ON
Here Is What You Get
Guide to Building Funnels From Scratch
Proven Guide to Discovering Your Why
Hands-On Workbook To Note Your Progress
Specific Tactics to Skyrocket Your Funnel
80+ Page Guided Overview of Funnel Strategy
100% FREE Workbook
WHO IS LANCE?
Fifteen years ago, I was bouncing from job to job with no clear direction, barely keeping my head above water in college and life.
Eventually, I landed at a huge corporation handling marketing for thought-leaders. I had a front-row seat to success—but I was just an employee, invisible and frustrated. I watched talented entrepreneurs struggle with lead generation while sitting powerless on the sidelines.
Then everything clicked.
I realized that funnels and marketing systems weren't just corporate tools—they were the great equalizer. The right funnel at the right time could give anyone, regardless of budget or connections, a genuine shot at building something meaningful online.
I decided to stop being invisible. I started networking with intention, proving my worth through results, not credentials. That's how I ended up working alongside Russell Brunson, Karl Moore, Anthony Trucks, Tony Robbins, Lee Arnold, and other industry pioneers. These collaborations weren't handed to me—they were earned. And they gave me insider knowledge of what actually drives results.
Now, over 15 years later, my mission is simple: to give everyone a genuine chance to succeed in online business.
Whether you're just starting out or scaling to seven figures, I'm here to demystify lead generation, turn confusion into clarity, and help you build a predictable, profitable system that fuels sustainable growth.
Because everyone deserves a chance. And with the right system at the right time, you can create something truly awesome.
Here Is What Others Are Saying
The book is AMAZING! I do not say that lightly. Working with Lance over the past few years has transformed our marketing. This has taken our bland and out of date funnels and turned them into acquisition powerhouse's.
I have read this book cover to cover almost 5 times. Each time I do, I gather more information than I did before. Just an amazing hands-on book dedicated to helping build practical funnels and applying tactics that really work.
I was spinning my wheels trying to create funnels and falling flat each time. I had a basic idea of how to optimize but this book took my basic knowledge and set it ablaze. I now have a total marketing strategy I never had before. All because I choose to get this book and work with Lance.
I just love building funnels. Well, I didn't until I read this book. Just amazing detail and guided instruction that really stands out and helped me gain thousands of followers just by following simple rules and steps.
We needed leads and had no idea where to turn. Then we found Lance and his Building Backwards Funnel course. Needless to say, we are on our way to our first 6-figure year because of the guidance we have. Amazing book and Lance is awesome to work with.
Never in my wildest dreams think I could build and create funnels. Lance had simple to follow steps that made everything simple and relatable. The book and workbook helped transform my ideas and knowledge and sent my team into building stronger and better funnels.
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